Co-Founder : Mark is a senior Australia and Asia focused marketing and sales expert with 20+ years business experience across video games, esports, eCommerce, technology and FMCG sectors. Mark is also founder of Games Buddha an entertainment marketing and strategy service.
Co-Founder : Dave is a sports business professional with 15+ yrs experience across top Australian, UK and International sports. He is also the Managing Director of Guinevere Capital, a Sydney based sports investment and advisory group who own majority stakes in esports teams.
ESPORTS FUSION LAB (EFL) was founded in 2017 and is a specialised esports marketing and advisory agency that integrates consumer brands into esports assets. EFL’s experienced esports and video games team, work with the world’s leading video game publishers to provide bespoke services fusing consumer brands into esports tournaments, platforms, events and teams in compelling ways that make sense for fans and is welcomed by the hard to reach esports viewer base.